AI Brand Studio

GROUNDWORK
IS
COMING.

Build your brand brief so AI understands your business.

Join the waitlist. The first 50 through the door pay £147 instead of £197, until 30 November.

GET ME ON THE LIST →

By joining, you'll get word the moment Groundwork opens, plus the occasional email from us. Unsubscribe any time. See our Privacy Policy.

Get on the list

WANT FIRST DIBS?

Groundwork isn't open to buy just yet. When it opens, the first 50 people through pay £147 rather than the full £197, and they're coming from this list. The founding price runs until 30 November. Join the list and you'll get word the moment the doors open.

By joining, you'll get word the moment Groundwork opens, plus the occasional email from us. Unsubscribe any time. See our Privacy Policy.

What is Groundwork?

MEET THE BOSS.

Groundwork is the app. The Boss is who you'll meet inside it: our AI brand strategist, built on 25 years of brand work rather than generic AI guesswork. He sits you down and draws your brand out through proper conversation. You do the talking. He asks the sharp questions. Give him a woolly answer and he'll push you for a sharper one.

01

All brand corners covered

You'll discuss your positioning, who you serve, what you offer, what you talk about and how you say it.

02

Any kinks ironed out

The Boss will review all your answers and check back with you on any contradictions so your brand is solid and sound before compiling your Boss Book.

03

The Boss Book, yours to keep

Your whole brand in one file, used three ways: read it on screen, print it or save it as a PDF, or hand it straight to your AI. (By the way, Boss stands for Brand Operating System. We added the extra 's' for fun.)

While you wait

LESS AI SLOP, MORE AI SHARP.

AI Brand Studio: where brand thinking meets practical AI

I'm Morag, co-founder of Raccoon & Bear and a brand and marketing strategist of 25 years, with work spanning The Open, RHS Chelsea Flower Show and F1 at Silverstone. These days I help business owners get clarity for their brand out of AI.

The AI Brand Studio is my Skool community for marketers and business owners who want AI-made work that still sounds and feels human.

I help members craft and hone their brand as well as ensuring they know how to keep everything AI makes for them on brand, with practical sessions and a range of AI tools.

EXPLORE THE AI BRAND STUDIO →
Join the waitlist

STOP RE-EXPLAINING YOUR BRAND.

Pop your email in. Until 30 November, the first 50 through pay £147 instead of £197, and they're all coming from this list.

GET ME ON THE LIST →

By joining, you'll get word the moment Groundwork opens, plus the occasional email from us. Unsubscribe any time. See our Privacy Policy.